Free Me – Brand Platform & Visual Concept
Minimal design. Maximum conviction.
A bold digital identity and live platform that supports activism, amplifies vegan values, and invites community-led change.
Free Me Vegan Platform is a live, minimal brand platform advocating for plant-based lifestyles and animal rights. I designed the identity and implemented the site with Jekyll and GitHub Pages, focusing on clarity, accessibility, and open contribution.
The platform introduces a calm, trustworthy visual system (logo, color palette, typography) and a lightweight static architecture that makes it easy to extend with resources, studies, and community input. Built as an open project, Free Me! demonstrates how design and technology can be combined to promote ethical choices while staying performant and sustainable.